Winter & Rain was created by founder Selena in late Autumn 2016. What was initially supposed to be a way of dealing with anxiety and depression following her second pregnancy she soon realised she had a passion for feminist and empowering merchandise for women.The saying Lioness Not Princess™ came about after Selena wanted to encourage her eldest daughter not to fit solely into "girly" stereotypes. Soon becoming a family anthem of strength and courage it naturally become the main drive behind Winter & Rain.
Shortly after the launch of this powerful women's brand the signature Lioness Not Princess™ tote was featured in OK! Magazine.
In June 2017 the Lioness Not Princess™ vest was featured in the Sun newspapers Fabulous Magazine.
15% of all profits are donated to Women's Aid who helped Selena and her Mother when Selena was just five years old.
Each product is carefully packed at the Kent based HQ by Selena with the help of her teeny employees, the reason for it all, her daughters, her lioness cubs Darcy and Lana.
Welcome to the Pride.